GI‑TRIPS (Geographical Indications – Tourism for Rural & Indigenous Product Sustainability) is a pioneering travel initiative designed to celebrate India’s rich cultural heritage through immersive and responsible tourism experiences. It connects travelers with the stories, people, and places behind India’s Geographical Indications (GI)—unique products deeply rooted in tradition, geography, and craftsmanship. Conceived as the brainchild of Brahmanand Reddy, GI‑TRIPS redefines tourism by blending heritage promotion with sustainable livelihoods, ensuring that rural artisans and indigenous communities thrive while travelers gain authentic cultural insights